Raw Generation

Raw Generation is a brand fervently promoting the concept of juice cleanses to health-conscious individuals. Their subscription model, which delivers nutritious juices in appealing bottled packaging, has proven to be a triumphant endeavor in both the health and e-commerce sectors.

Category

Design, Development, Daily Web Management

Client

Raw Generation

Duration

20th Jan 2021 - 30th Jun 2021

Result

The result of our comprehensive approach was significant business success. The user-friendly website, coupled with our targeted marketing strategies, led to increased brand visibility and customer engagement. This, in turn, drove subscription growth and retention, contributing to a substantial increase in revenue and solidifying the brand's position in the competitive health and wellness market.

The Challenge

Navigating the challenges of selling a juice cleanse subscription involves: 

  • Educating consumers about the product's benefits.
  • Implementing customizable subscription plans.
  • Differentiating in a competitive market.
  • Managing complex logistics for fresh delivery.
  • Maintaining customer engagement.

These hurdles require a comprehensive approach that subtly incorporates strategic e-commerce solutions, effective social commerce, and a robust marketing strategy.

Our Solution

Tackling the challenges involves a comprehensive approach that merges intuitive website design, compelling visual aesthetics, and targeted marketing. 

  • We focus on creating a user-friendly online platform that supports a subscription-based business model, educating consumers and reflecting the brand's identity. 
  • We hardcoded the subscription plan feature to support customized and irregular plans. Our visual branding emphasizes the product's freshness and health benefits. 
  • Lastly, our tailored strategies aim to increase brand visibility, engage potential customers, and establish a strong market presence, thereby driving subscription growth and retention.

Services Provided

+ Shopify App development

+ UX/UI Design

+ Front-end Development

+ Shopify Custom theme Development

The approach

Our approach starts with understanding client needs, leading to the creation of a subscription-friendly website that mirrors the brand's identity. We solved the hurdles regarding subscription and checkout page along with a cap on buying at least 12 bottles on the page. We incorporated compelling visuals to highlight product benefits and deploy targeted marketing strategies to boost visibility and engagement. Throughout this process, we emphasized on consumer awareness about the product's value, fostering subscription growth and retention.

Final Output

The final output of our web design and development process was a resounding success. We created an intuitive, subscription-friendly website that perfectly encapsulates the brand's identity. The harmonious blend of vibrant visuals and Roboto typography not only enhanced the user experience but also reinforced the brand's commitment to freshness and vitality.

The result of our comprehensive approach was significant business success. The user-friendly website, coupled with our targeted marketing strategies, led to increased brand visibility and customer engagement. This, in turn, drove subscription growth and retention, contributing to a substantial increase in revenue and solidifying the brand's position in the competitive health and wellness market.