Mentis CollectiveMENTIS
COLLECTIVE

Athlete's Thread

Athlete's Thread serves as a non-exclusive NIL licensed partner for numerous colleges across the USA, offering college athletes the opportunity to showcase their personal brand through branded gear while earning commissions on sales.

Category

Design, Development

Client

Athlete's Thread

Duration

4 Months

Result

The result of our collaboration with Athlete's Thread was a revolutionary platform that redefined athlete branding opportunities. The intuitive private application offers seamless navigation, empowering college athletes to showcase their personal brands through branded gear. The custom Shopify App enhances search functionality, facilitating easier product discovery for users. With comprehensive hosting on AWS, Athlete's Thread ensures optimal performance and reliability, cementing its position as a leader in athlete branding.

The Challenge

Athlete's Thread faced several hurdles in their mission to empower college athletes: 

  • Website Navigation: Originally it was cumbersome and difficult for users to navigate.
  • Intuitive Application: Required a more user-friendly browsing experience.
  • Search Functionality: Complex integration within Shopify, including filters for various criteria.
  • Diverse Content in the UI: Incorporating a wide range of product varieties, university logos, and product types.
  • Engaging and Responsive Design: Balancing extensive features with user engagement and device responsiveness.
  • Hosting and Performance: Ensuring reliability and high performance on AWS.

Our Solution

Tackling these challenges requires innovative solutions: 

  • Streamlined Navigation: Enhanced user experience through improved website navigation. 
  • Custom Shopify App Development: Improved search functionality with a tailored Shopify app. 
  • Expert UI/UX Design: Managed complexity with engaging and responsive design.
  • AWS Hosting Management: Ensured high performance and reliability through AWS.

Services Provided

+ UX/UI Design

+ Shopify Theme Development

+ Private Shopify App development

The approach

Our strategy commenced with a thorough evaluation of Athlete's Thread's requirements, leading to the transformation of their website navigation into a streamlined private application. We prioritized user experience, ensuring seamless browsing for customers and empowering college athletes to showcase their personal brands effectively. Additionally, our custom Shopify App enhanced search functionality, simplifying product discovery and improving overall user satisfaction.

Final Output

The result of our collaboration with Athlete's Thread was a revolutionary platform that redefined athlete branding opportunities. The intuitive private application offers seamless navigation, empowering college athletes to showcase their personal brands through branded gear. The custom Shopify App enhances search functionality, facilitating easier product discovery for users. With comprehensive hosting on AWS, Athlete's Thread ensures optimal performance and reliability, cementing its position as a leader in athlete branding.

The result of our collaboration with Athlete's Thread was a revolutionary platform that redefined athlete branding opportunities. The intuitive private application offers seamless navigation, empowering college athletes to showcase their personal brands through branded gear. The custom Shopify App enhances search functionality, facilitating easier product discovery for users. With comprehensive hosting on AWS, Athlete's Thread ensures optimal performance and reliability, cementing its position as a leader in athlete branding.