Ardent Outdoors

Ardent specializes in freshwater fishing tackle, offering a wide range of products such as reels, rods, reel care, tools, and combos, while also distributing brands like D-Funk, Zbones, and WFT Gliss.

Category

Design, Development

Client

Ardent Outdoors

Duration

3 Months

Result

Our innovative solutions yielded significant results for Ardent, transforming their online platform and enhancing customer experience. The successful migration from VirtueMart to a new platform, coupled with the maintenance of their loyalty program, solidified Ardent's position as a leader in freshwater fishing tackle. With a powerful online presence and enhanced functionality, Ardent continues to attract and engage customers, driving success and growth in the competitive fishing industry.

The Challenge

Ardent faced several challenges in modernizing their online presence: 

  • Migration Hesitation: They were afraid of the idea of migrating from Joomla to Shopify.
  • Aesthetic Requirement: Bold and wild website design with custom elements.
  • Loyalty Integration: Displaying discounts on the product page in Shopify.
  • Distributor Listing: Feature to enlist local distributors on the platform.
  • Engaging and Responsive Design: Balancing extensive features with user engagement and device responsiveness.
  • Discount Management: Handling complex SKU-by-SKU discounts for loyalty members..

Our Solution

Tackling these challenges requires innovative solutions: 

  • Seamless Transition: Ensured smooth migration to Shopify with full functionality.
  • Captivating Design: Developed a visually striking website with a natural brand image. 
  • Discount Visibility: Created a custom Shopify app for upfront discount displays.
  • Distributor Integration: Added local distributor listing feature in the app.
  • Complex Discounts: Built a custom AWS application for managing SKU-specific discounts.

Services Provided

+ UX/UI Design

+ Shopify Theme Development

+ Private Shopify App development

The approach

We began by understanding Nordstick's unique position in the market and their goals for online growth. Our team collaborated closely with Nordstick to develop a bespoke Shopify theme that aligns with their brand identity and emphasizes strength. We focused on exceptional UI/UX design to enhance user experience and showcase the features of their Hamstring Curl Strap. Through strategic planning and implementation, we aimed to achieve a significant increase in conversion rates, driving sales and growth for Nordstick.

Final Output

The result of our collaboration with Nordstick was a powerful online platform that redefined the workout gear shopping experience. The bespoke Shopify theme, coupled with exceptional UI/UX design, enhances user engagement and showcases the durability, comfort, and user-friendliness of the Hamstring Curl Strap. Notably, the revamped website achieved an impressive 30% increase in conversion rates, driving sales and reinforcing Nordstick's position as a leader in specialized workout gear.

Our innovative solutions yielded significant results for Ardent, transforming their online platform and enhancing customer experience. The successful migration from VirtueMart to a new platform, coupled with the maintenance of their loyalty program, solidified Ardent's position as a leader in freshwater fishing tackle. With a powerful online presence and enhanced functionality, Ardent continues to attract and engage customers, driving success and growth in the competitive fishing industry.